This section allows you to learn more about the origin and use of Browsing Information processed during your visit to our website, as well as your rights. This Policy is therefore important both for you, as it enables you to have a positive and confident experience of our services, and for us, as it allows us to provide precise and complete answers to your questions regarding your visit to our website and to take your preferences into account.
When browsing our website, information related to the Browsing of your Terminal (computer, tablet, smartphone, etc.) may be recorded in “Cookies” files installed on your Terminal, subject to the choices you may have expressed regarding Cookies.
1. WHAT ARE THE PURPOSES OF THE COOKIES USED ON THIS SITE?
a. Cookies we issue on our website
When you connect to our website, we may, subject to your choices, install various Cookies on your Terminal allowing us to recognize the browser of your Terminal during the validity period of the Cookie concerned.
The Cookies we issue are used for the purposes described below, subject to your choices as expressed through your browser settings during your visit to our website.
Only the issuer of a Cookie is able to read or modify the information contained therein.
The Cookies we issue allow us to:
- establish statistics and volume measurements of visits and use of the various components of our website (sections and content visited, browsing paths), enabling us to improve the relevance and ergonomics of our services;
- count the total number of advertisements displayed by us in our advertising spaces, identify these advertisements, their number of displays, the number of users who clicked on each advertisement and, where applicable, any subsequent actions performed by these users on the pages to which the advertisements lead, in order to calculate the amounts owed to the actors in the advertising distribution chain (communication agency, advertising agency, hosting site/platform) and to establish statistics;
- adapt the presentation of our website to the display preferences of your Terminal (language used, display resolution, operating system used, etc.) during your visits to our website, depending on the hardware and software that your Terminal uses for viewing or reading content;
- adapt our advertising spaces to the display preferences of your Terminal (language used, display resolution, operating system used, etc.) during your visits to our website, depending on the hardware and software used by your Terminal;
- store information relating to a form you have completed on our website (registration or account access) or to products, services or information you have selected on our website (subscribed service, etc.), and enable you to access reserved and personal areas of our website, such as your account, using identifiers or data you may have previously provided;
- implement security measures, for example when you are asked to log in again to content or a service after a certain period of time.
b. Cookies issued on our website by third parties
Cookies may be included in the advertising spaces on our website. These advertising spaces display advertisements on your Terminal that originate from Advertisers. These spaces contribute to the financing of the content and services we provide to you.
The issuance and use of Cookies by third parties are subject to the privacy policies of these third parties.
We inform you of the purpose of the Cookies we are aware of and the means available to you to make choices regarding these Cookies.
2. YOUR CHOICES REGARDING COOKIES
Several options are available to you for managing Cookies. Any configuration you choose may affect your browsing experience on the Internet and your access to certain services that require the use of Cookies.
You may choose at any time to express and modify your preferences regarding Cookies using the methods described below.
a. Choices offered by your browser software
You can configure your browser so that Cookies are stored on your Terminal or, conversely, rejected, either systematically or depending on their issuer.
You can also configure your browser so that you are prompted to accept or refuse Cookies before a Cookie is stored on your Terminal.
b. “Flash” Cookies used by “Adobe Flash Player™”
“Adobe Flash Player™” is a computer application that allows rapid development of dynamic content using the “Flash” programming language.
Flash (and similar applications) stores settings, preferences and content usage using technology similar to Cookies.
However, “Adobe Flash Player™” handles this information through a different interface than your browser.
If your Terminal is capable of viewing content developed with Flash, we invite you to access your Flash Cookie management tools on the following website:
http://www.adobe.com/fr
c. Your online choices with interprofessional platforms
You may visit the website:
http://www.youronlinechoices.com
This site is offered by digital advertising professionals grouped within the European association EDAA (European Digital Advertising Alliance), and managed in France by the Interactive Advertising Bureau France.
You can view the companies registered on this platform and choose to accept or refuse the Cookies they use to adapt advertisements to your Browsing Information:
http://www.youronlinechoices.com/fr/controler-ses-cookies/
This European platform is shared by hundreds of online advertising professionals and provides a centralized interface allowing you to express your acceptance or refusal of Cookies used to adapt advertising displayed on your Terminal.
Please note that this procedure will not prevent advertisements from appearing on the websites you visit; it only blocks technologies used to tailor ads to your interests.
3. WHAT IS THE BENEFIT OF SEEING ADVERTISING ADAPTED TO YOUR BROWSING?
The purpose is to present you with the most relevant advertisements.
Cookie technology allows determination, in real time, of which advertisement to display on a Terminal based on recent browsing.
Your interest in the advertising content displayed on your Terminal often determines the advertising resources used by the site you are visiting, enabling it to provide services—often free of charge to users.
You likely prefer to see ads that match your interests rather than irrelevant ones.
Likewise, Advertisers want their ads shown to users most likely to be interested.
4. SHARING THE USE OF YOUR TERMINAL WITH OTHER USERS
If your Terminal is used by multiple people, and if your Terminal has several browser software programs, we cannot guarantee that services and advertisements intended for your Terminal correspond to your own usage and not that of another user.
Sharing the use of your Terminal and configuring your browser settings regarding Cookies are your responsibility.
5. GLOSSARY
- “Cookie(s)”: a text file that may be stored, subject to your choices, in a dedicated space on your Terminal’s hard drive when consulting an online service. A Cookie allows its issuer to identify the Terminal in which it is stored during its validity period.
- “Browsing Information”: information relating to the connection of a Terminal to an electronic communication service at a given moment.
This may include:
IP address;
date and time of connection;
referring web page;
type of operating system;
browser type and version;
browser language;
identifier and content of a Cookie stored on the Terminal. - “Personal Data”: data relating solely to you at a specific moment, independent of the Terminal used.
- “Terminal”: the hardware you use to browse a website (computer, tablet, smartphone, etc.).
- “Advertiser”: any company or organization using communication techniques to promote its identity, image, products or services.
- “Advertising Agency”: the entity responsible for selling advertising spaces on behalf of one or more Publishers.
- “Publisher/Distributor”: the medium (website, mobile site, mobile app) that hosts advertising spaces, seeking to maximize their value to fund its activities.
- “Targeted Advertising Provider”: a company using technologies (Cookies, algorithms, etc.) to assist an Advertising Agency or Advertiser in determining which advertisement is best suited to a Terminal’s Browsing Information.
- “Targeted Advertising”: the adjustment of advertising content based on Browsing Information or Personal Data.
- “Behavioral Advertising”: advertising based on inferred interests from browsing patterns across one or several services.
- “Personalized Advertising”: advertising chosen according to known characteristics of a user (age, gender, contact details, etc.) voluntarily provided by the user.